Next generation messaging - Care of the community

Contextual messaging, id management, personal profile, call it what you will, could it be that messaging will be become an embedded service within other applications, rather than merely a standalone application in its own right?

It's a given golden rule of mobile that once you offer cross network interoperability to users for any given service, use rockets. Of course, the golden example is SMS (the bronze example is MMS) and operators hoped that by combining their efforts within the GSMA's Personal Instant Messaging Initiative, they would be able to sprinkle some of the same magic dust over instant messaging.

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